When managing a Facebook business page, the first thing that comes to mind must be the followers and engagement. Engagement includes the likes, comments, and other actions that audiences can use to react to the page. Here are 7 tips that can help optimize your Facebook business page.
Tip #1: Add a Call to Action (CTA)
People come to your page for plenty of reasons, but the information on your page might not provide them with all the information they need. Thus, setting up a call to action (CTA) button will be useful to help visitors learn more about your business, shop, download your app, or book an appointment. Facebook’s built-in CTA button makes it very easy to give the consumer what they’re looking for, including allowing them to engage with your business in real life.
To add your CTA, click the blue box on your page that says “+ Add a Button”, then choose which kind of button you want to fit your business!
Tip #2: Add a Pinned Post
Is there any super important information that you don’t want your consumers to miss? A pinned post is a perfect tool to show your top-performing content or most attention-grabbing item. It will sit at the top of your Facebook page (right under the cover photo) and will remain until you unpin it.
To add a pinned post, create your post first. Then, click the three dots on the top right of the post and click “Pin to Top of Page”. The icon will show up!
Tip #3: Connections to Other Pages
Building a community on Facebook is helpful for exposure. A way to build the community is to like other business pages that are relevant to your business. Connecting with other stores in the neighborhood will be a great start. For example, if you run a boulangerie in the DC area, you could like the fan pages of other boulangeries and even some coffee shops or restaurants in the DC area. It can help to attract more customers that maybe want to have some dessert after lunch or a cup of coffee.
To follow other business pages, navigate to their Facebook page, then click the three dots icon under the page’s cover photo. Last, click “Like as Your Page” and voila, you are connected to other pages!
Tip #4: Review the Settings
People get used to finding information on social media platforms. For instance, opening hours, menus, and general contact information. Thus, making good use of settings is extremely important.
To access your settings, just click Settings at the top right of your Facebook page. Now, take a few minutes to go through all settings!
Tip #5: Page Insights
How should you know the effectiveness of your improvements on the Facebook business page? Facebook provides page insights data for fan page managers. You can see audience demographics, engagement, and reach in the “Page Insights.” Also, you can see metrics on your posts and how many comments and reactions were increased. It can help you plan your future content.
What’s more? Page Insights can help you see how many customers click on your advertisement or campaign. What are you waiting for? Go and see the page insights now!
Tip #6: BackLinks
A backlink is when you include a link to the Facebook blog posts. It is a useful tip when doing website SEO. However, it is also helpful for the Facebook business page. It can boost the credibility of the page and improve search engine ranking. It is important to add a link to your post in order to encourage other companies and bloggers to do the same
Tip #7: #Hashtags
Hashtags can help your posts be more searchable on Facebook. Everyone knows hashtags, but how do you use them? First, use relevant keywords to your business and the audience you are trying to target. Using the city name is helpful for local businesses. Second, the tools like Hashtagify.me is useful to find other trending hashtags related to your specific tag.
Last but not least, don’t put the hashtag in the #middle of the sentence because it is #super #annoying.