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Platform Pros and Cons for Your Business

Platform Pros and Cons for Your Business
Platform Pros and Cons for Your Business

The number of social media platforms grows exponentially each year. We’ve compiled a list of detailed pros and cons to help you discover which platform is best suited for your industry.

Facebook:

Pros:

  • Large reach
  • Able to utilize targeted ads
  • Simple customer interactions

Cons: 

  • Paid ads can get expensive over time
  • Need to maintain consistent engagement

Instagram:

Pros: 

  • Unique visual approach
  • Appeals to younger demographic
  • Optimized for mobile devices
  • Unique opportunity for an Instagram business account

Cons: 

  • Metrics and analytics are difficult to understand
  • Must maintain a very consistent posting schedule
  • Constant changes to Instagram’s algorithm

Twitter:

Pros: 

  • More successful ads than Facebook
  • Easy to engage with followers through retweets or quote tweets
  • Hashtags simplify target posts

Cons: 

  • Saturated market with a lot of “busy” accounts
  • Increases traffic but does not necessarily increase sales

LinkedIn:

Pros: 

  • Ideal for networking circumstances
  • Easier to recruit talent

Cons: 

  • Not created for eCommerce
  • Much fewer users compared to other platforms

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