Author: Lauren Rowe

Why We Should Support Small Businesses?

Whether you’re in full lockdown, stage 4 of reopening or back to business as usual, it is more important now than ever to support small businesses. Since March, many small businesses have taken a hit from the pandemic. Many have experienced a decrease in sales, layoffs or have even closed down. Fortunately, the DMV offers

7 Tips to Optimize Your Facebook Business Page​

When managing a Facebook business page, the first thing that comes to mind must be the followers and engagement. Engagement includes the likes, comments, and other actions that audiences can use to react to the page. Here are 7 tips that can help optimize your Facebook business page. Tip #1: Add a Call to Action

The Future of All Businesses

GenZ grew up reading and hearing about the environmental crisis which made them sustainable in their approach to consumer products. They have very strong values and want to be associated with only those brands which have similar values and beliefs. The personification of brands is now more important than ever before. Gen Zs value individualism

How To 101: Researching for Your Client

Researching for your client may seem daunting at first but you can actually break it down into three main tasks. Read this “How To” for a closer look! What Your Client Wants Prior to actually starting your research, it is crucial that you develop an understanding of what your client wants in order to then

How To Take The Best Food Photos For Instagram

Plenty of foodies who are successful on Instagram did not get a degree in photography, and are using their phone’s camera. So how are they thriving on an app centered around photography? In this post, we will be giving you the best tips, tricks, and hacks so you can create professional-looking content of your recipes

3 Reasons Your Brand Should be Using Videos

Video is one of the fastest-growing tools across social media channels (hi, TikTok). Read this guide to find out why you should be using videos for your brand! 1. Videos Can Be Repurposed Videos are a powerful tool because they naturally have more longevity than photos do! It is possible to use video to create blanket content that can

How To: Find Your Target Audience

No matter your business or brand, an important key to success is being able to find your target audience. Your audience will help you create specific and memorable content for your targeted consumers. Research: You can use key analytics such as reach, impressions, likes, shares, etc. These analytics can show you your typical customer’s location,

How To: Creating Holiday Content

So you want to create fun, holiday content while also remaining on-brand? Here are a few holiday content ideas to get you started. Tell A Story: This holiday season is the perfect opportunity to create light-hearted content that will also inspire viewers at home. With the holiday season approaching, there is no better time to

Social Media is Your Resume

Think of your social media as your resume and your customers as an interviewer. Your resume needs to engage, communicate with, and capture your interviewers. One simple way to do this is by establishing your brand’s aesthetic. In social media, creating an aesthetic is essentially constructing the visual look and theme of your account. It

3 Ways to Increase Your SEO Through Instagram

SEO is a vital tool for any business or brand; here’s why you should consider optimizing your SEO on all platforms. We have compiled a few “best practices” and techniques for implementing SEO into your business. Today, we’ll specifically be looking at how to digitally market on Instagram, using SEO. 1. Take Advantage of Instagram’s