There are a variety of details that go into creating a new website design for a client. Sasha Khatami, the Digital Marketing Strategist for BlueTick Social, articulates how details can create a bigger picture.
“We take the social strategy we have crafted for them along with the new branding and colors to create a website that not only embodies the client goals but the brand itself. We achieve this goal by formulating a strong call to action on the homepage that entices users to continue their journey. We also use eye-catching photos and graphics throughout the different sections so that the user remains interested in what we have to say.”
Yasmine Khosrowshahi, the CEO and Founder of BTS shares how essential a good website is to brand success, “You have 8 seconds to impress a user once they click on your website. Focus on key visuals and hook phrases that are going to keep them there long enough to share your products and services. Your website is your online ID of your business. It should be up to date, polished, easy to understand, and high quality.”