Your brand’s core values take a mission statement to the next level by communicating your brand’s morals, personality, identity, and goals. They reflect the reasoning behind a brand’s actions.
Why should I share my brand’s values on social media?
By presenting your core values on social media, you can promote your brand as organic and personable. Consumers respond when they see your brand producing genuine content.
Here at Blue Tick Social, our core values are authenticity, consistency, and personality. We showcase our values by trying not to make everything about business 24/7. For example, we run both client and intern spotlights to show the personality behind our brand. With every client, campaign, and post, we strive to remain consistent in our appreciation and work for our clients as well as authentic for our followers.
By actively trying to reflect our values on social media, we can feel confident that any potential customer knows who we are and what we can provide.