Think of your social media as your resume and your customers as an interviewer. Your resume needs to engage, communicate with, and capture your interviewers.
One simple way to do this is by establishing your brand’s aesthetic. In social media, creating an aesthetic is essentially constructing the visual look and theme of your account. It can be composed of certain colors, fonts, filters, or even the tone of voice you use in posts. Elements such as color schemes and fonts will become synonymous with your brand identity.
The aesthetic you utilize should be distributed across all social media platforms that your brand is active on such as Facebook, Instagram, Twitter, Pinterest, etc. This will create consistency and help consumers easily recognize your brand.
Additionally, a strong aesthetic can lend itself to increased trust from customers. If a customer sees a well-curated aesthetic complete with consistent branding and messaging, they will be more likely to trust your brand and view it as a reliable source.
The explosive and exponential growth of social media users in recent years paints the idea that we live in a visual world. Now more than ever, it is necessary to appeal to visual mediums by making sure your aesthetic and branding are consistent and attractive to capitalize on potential consumers.