Improving social media engagement is paramount to having a successful digital marketing strategy and achieving your business goals and objectives. Nowadays, social media is the main avenue for digital marketing, and engagement is how you can gauge the performance of your social media posts — and therefore, measure the success of your marketing strategies.
If you or your business doesn’t have a significant presence on social media, then you are missing out on your number one opportunity for business growth and success. Similarly, if you are not tracking your engagement on social media and adjusting accordingly, then you are also not maximizing your marketing efforts.
Every year, the importance of engagement on social media grows exponentially. If your business is struggling to gain traction with its social media engagement or simply wants to up its game in the new year, here are 5 ways to increase your social media engagement in 2024:
- Create interactive content
Interactive content is one of the biggest ways for digital marketers to improve social media engagement. Interactive content can come in various forms, including polls, giveaways, collaborations, call-to-actions (CTA’s), photo carousels, video content, and more (Grin Technologies, 2023; Roy, 2023). Content that is interactive and encourages engagement is often useful and more fulfilling for both marketers and social media users because both groups receive more out of the interaction than content that is less interactive.
Using interactive content can provide digital marketers with additional insights into their target audience, while social media users are provided with an interactive experience as opposed to a passive experience with static content. Interactive content such as polls is great for digital marketers to gather feedback in a low-stakes environment for users (Grin Technologies, 2023).
Interactive content is also bound to be more memorable than static content because users are likely to spend more time thinking about and engaging with your content. This means social media users are more likely to return to your profile, engage with your content, and become a customer of your product or service down the line.
- Invest in community management and customer service
Social media can be a great way to integrate more engaging customer service and community management into your digital marketing strategy. By creating a virtual space that provides users with the opportunity to ask questions and get help directly from the source, users are more likely to seek out the help they need while engaging with your social media (Grin Technologies, 2023).
To foster a strong community that feels comfortable seeking help on social media, you’ll want to create content that encourages users to ask questions, engage with your content, and is useful in answering the questions they may have. This can be in the form of interactive content or informative-based content. Informative content can answer user questions and may prompt users to have new questions. This type of content can get users acquainted with your social media as a place to go for information. Incorporating call-to-actions and other interactive content can encourage and direct users to reach out for help through social media.
However, it’s important to keep in mind that you’ll need to invest in a proper strategy and team to manage the influx of users seeking help. You’ll want to ensure your strategy has a comprehensive approach to handling all sorts of questions to provide useful customer service. By investing in customer service and community management you’ll be able to improve your social media engagement, as well as customer loyalty and satisfaction in 2024.
- Be consistent in posting on social media
Consistency can get you far in many areas of life, and the same can be said for improving your social media engagement. Being consistent on social media means posting and engaging on your social media platforms often and also posting during optimal hours and days of the week for your followers. Tracking this kind of information can help guide you in the right direction in deciding the optimal posting times for your audience on social media.
By posting your content on social media when your followers are most active, your content will receive higher engagement. When grappling with tricky algorithms to ensure your content is being seen by your followers, having a regular posting schedule that is optimized for your followers can be a great way to combat this obstacle and improve your social media engagement in 2024.
- Collaborate with influencers and user-generated content (UGC) creators
Collaborating with influencers has been a well-known social media marketing strategy for a little while now. However, these partnerships are only growing with macro-influencers and the emergence of micro-influencers and will continue to have a crucial stake in how digital marketers craft social media strategies in 2024.
Partnering with influencers of any level that align with your brand in 2024 can produce positive results for your marketing objectives and grow brand awareness with your target audience. The content influencers can create has the potential to center your brand as part of a lifestyle or “a particular quality of life,” that is desired by your target community base (Grin Technologies, 2023). This means further solidifying your brand identity and forming a community centered around your brand.
Additionally, collaborating with user-generated content (UGC) creators has been on the rise in recent years and is expected to grow exponentially in the near future. While influencer marketing will continue to grow, the need for authenticity in marketing assets is at an all-time high for 2024 — and not all audiences perceive influencer marketing as genuine or authentic (Aim Technologies, 2023).
However, product testimonials and content that is created by your average person without a following on social media are seen as a more authentic marketing strategy. At its core, this is what UGC creators can accomplish with their work. UGC can also derive from your loyal consumer base since they can share their positive experiences with your brand on social media which can be used in your marketing with their permission and credit.
- Hire a digital marketing agency
Nowadays, managing your marketing efforts on social media is no easy task and may even require a separate marketing team to dedicate efforts into maintaining a thriving social media presence. Hiring a digital marketing agency can help lessen your team’s workload, provide a new, fresh perspective on social media marketing, and improve your social media engagement and presence. In turn, your business can maximize all its marketing efforts to thrive in 2024 and for many years to come.
Improve your social media engagement in 2024 with BlueTickSocial
The BlueTickSocial team wishes you a happy and prosperous New Year! If your business wants to increase social media engagement or create an authentic campaign or digital marketing strategy in 2024, BlueTickSocial is here to help. Contact us today for a consultation to help your brand grow its digital presence!
Photo by Antoni Shkraba: https://www.pexels.com/photo/photo-of-person-using-laptop-for-graphic-designs-4348404/