Blog

"Let me live, love, and say it well in good sentences."
- Sylvia Plath

Our Latest News

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Yes, Your Business Should Use Instagram Live

Instagram Live is not just for celebrities. Keep reading to find out how and why your business should utilize Instagram Live.

Read More

Words Against Women

"Man up." "Grow a pair." In honor of Women's History Month, we examine whether or not our language is sexist. Spoiler: we think yes.

Read More

The Rise of BeReal

⚠️ Time to Be Real. ⚠️

Read More

How Does Pinterest Appeal to Women

Women social media users don’t always know what they're looking for but, they'll know it when they see it. And they'll see it on Pinterest

Read More

Benefits of a Blog for Your Brand

Are you curious about the benefits of blogging for your brand? Read more to find out why blogging is more important than ever in 2023!

Read More

Predatory Pricing in Digital Media

Are monopolies and competitive pricing lethal to the ingenuity and creativity of social media? Read more to find out our thoughts!

Read More

BlueTickSocial's 2022 Recap

As we continue to grow heading into the new year, our team reflects on some of the moments that made 2022 such a big year for us.

Read More

Social Media Apps to Know in 2023

Social media has grown beyond traditional apps like Instagram and Facebook. Take a closer look at apps and trends to utilize in 2023.

Read More

Discussing What It Takes to Be a Good Manager

A good manager is not just someone you can lean on when things go wrong – they strive to let the job fit the person, not vice versa.

Read More

Small Business, Big World

Running a small business can lead to a big profit, especially if you know how to establish yourself on social media.

Read More

Helpful Hashtags

Why do hashtags matter on social media?

Read More

Women, Life, Freedom

"When you try to silence a woman she only gets louder, and I hope that the women in Iran continue to raise their voices."

Read More

Content Calendars 101: How to Effectively Plan Content

Making sure you organize your content is crucial, and one way to do so is with the help of content calendars.

Read More

Can Controversy Be a Good Thing?

Controversy is not the first thing that comes to mind when you think of staying consistent with your brand, but it is a good test!

Read More

Our Favorite PR Campaigns

Take a look at some of the most impactful Public Relations campaigns (both good….and not-so-good)!

Read More

Oh Say Can You…..Snapchat?

The technology industry changes every day, between augmented reality and artificial intelligence; phew! So what’s next?

Read More

The Reality of Augmented Reality

Many brands are offering AR-powered experiences across multiple social media platforms.

Read More

Why You Can’t Stop Scrolling: The Psychology Behind TikTok

TikTok has become the most popular social media platform but it has been shown that they inflict tactics to keep users on the app.

Read More

Social Commerce vs eCommerce

Social commerce has recently emerged with high hopes to utilize a one-stop shopping experience

Read More

The History of Buzzfeed

Buzzfeed has long been a household name online. Despite its virality, many questions remain surrounding the outlet.

Read More

Influential Women in Media

While there are many women-owned and run businesses, the PR and digital marketing industries considerably lack women in executive positions.

Read More

How To Create A Positive Space Online

As a Digital Marketing agency, we hope that social media platforms create resources or alternatives to encourage positivity.

Read More

Women Not Wombs: Bodily Autonomy and the Right to Choose

As a women-owned and lead company at BlueTickSocial, we believe we must take a stance on the issue of Roe V. Wade.

Read More

Who’s to say? Media Coverage and its Many Voices

The social discourse surrounding media representation is characterized by the few speaking on behalf of the many - so, who’s to say? 

Read More

How the Media Portrays Women and the Impact

Women should be acknowledged for their worth as human beings, intellect, and sense of identity.

Read More

How to Create Content for Gen Z vs Millennials

Put the Gen Z vs Millenial “rivalry” aside and create content that can appeal to any user!

Read More

Happy International Internship Awareness Month!

Happy International Internship Awareness Month! What is an internship, and why does it matter?

Read More

Women's History Month in Digital Media

BTS prides itself on being a women-owned and female-led agency.

Read More

The Pen is Mightier Than the...Keyboard?

While visual content dominates social media, written content is also having its time in the sun...er on the screen.

Read More

So You Want To Go Viral?

With social media stars and influencers seemingly appearing overnight, the idea of "going viral" has both captivated and mystified...

Read More

Top 3 Myths About Digital Marketing

Forget what you think you know about digital marketing, we are here to bust the top 3 myths!

Read More

A Day in the Life of A CEO & Founder

Take a look into BTS CEO and Founder, Yasmine Khosrowshahi's day!

Read More

Working While Female: Creating a Space for Women in Business

Former Prime Minister of the UK, Margaret Thatcher, boldly pronounced, "If you want something said, ask a man; if you want something done...

Read More

Twitter: The Platform of Perseverance

The Twitter business model has stayed relatively the same since its conception in 2007 - its longest lasting update has been increasing...

Read More

Is Meta worth the Migraine?: Do You Really Need to Rebrand

The company and platform formerly known as Facebook has announced that it will be changing its name to "Meta."

Read More

Human Rights Advocacy: Does Social Help or Hurt?

As we reflect on this past Human Rights Day, consider taking a moment to count your blessings - they're not universal.

Read More

Lush Just Dropped a (Bath) Bomb

Lush Cosmetics recently announced it would be logging off from Facebook, Snapchat, Instagram, and TikTok indefinitely - why so anti-social?

Read More

Why You Should Be Using Pinterest

Chances are, you have overlooked Pinterest in the past. You may think of Pinterest as an app or website for recipes, mood boards...

Read More

Emily Mariko and the Power of TikTok Marketing for Your Brand

You walk into a supermarket. You hear a rustling and smell a subtle fishy smell... You follow the scent, and there she is!! EMILY MARIKO!

Read More

Beyond The Social: Digital Marketing Consulting 101

There are a variety of details that go into creating a new website design for a client. Sasha Khatami, the Digital Marketing Strategist....

Read More

Beyond the Social: Website Design & Development

There are a variety of details that go into creating a new website design for a client.

Read More

Beyond The Social: Google Analytics & SEO

Google Analytics and SEO have become even more important in increasing brand awareness and visibility on social media...

Read More

Beyond The Social: Digital Marketing Services

We offer unique social media management that will change the game for how you can build your brand voice and connect with your existing...

Read More

Beyond The Social: Marketing Services 101

BlueTickSocial's onboarding process takes a deep dive into the client's industry by applying rigorous research techniques and creative...

Read More

Best Instagram Story Features for Your Business

When building your social media strategy for Instagram, it essential to plan what content you're going to use and how to get the audience..

Read More

Making Your Content Accessible

We know you want to spread the reach of your brand. So why are you limiting your audience by not making all of your content accessible?

Read More

Instagram changing to a Video-sharing app? Here what to expect!

Instagram has been a top social media platform for many years and continues to keep up with the trends, and continually creates new...

Read More

How to Utilize TikTok Trends for your Brand

We have seen TikTok revolutionize social media, music, and more. How can your brand grab onto this fast-growing social media platform and...

Read More

How To Use Facebook Ads to Gain a Competitive Edge

Social media platforms have been updating and transforming their platform to suit business owners better. Still, Facebook has managed to...

Read More

What are Content Pillars, and Why Should You Use Them?

A content pillar can be broken down into many different sections and materials. It can be used to describe a specific topic or theme...

Read More

Five Must-Have Social Media Management Tools for Small Businesses

Having an online presence on social media can be very tasking, from planning content to communicating to your existing and potential...

Read More

How Social Advocacy Can Help Your Brand

As a social media platform, your business assumes a social responsibility to keep up with social causes. Most customers appreciate...

Read More

Why You Shouldn't Buy Your Followers

Social media platforms play a huge role for most people in their daily lives. Most spend hours just scrolling through content; some spend...

Read More

Are Paid Ads Really Worth It?

Any business wants more engagement and traffic on their platforms, and we know they will strive to put in any effort even if it means...

Read More

The Truth Behind Going Viral

Everyone wants to go viral, whether it's for their business, for their gain, or just for fun. Most of the time, it happens by chance...

Read More

Clubhouse: Is it Worth the Hype ?

The invite audio-only social media app was founded in March 2020 by Paul Davidson and Rogan Seth, going viral seemingly overnight during...

Read More

3 Reasons Your Brand Should be Using Videos

Video is one of the fastest-growing tools across social media channels (hi, TikTok). Read this guide to find out why you should be...

Read More

Diving Deep into the Giveaway Strategy

We've all heard about giveaways on social media apps, especially on Instagram, Facebook, and many other platforms usually hosted by...

Read More

The Benefits of Live Stories Across Social Media

Pioneered by Snapchat, the concept of a live story captivated social media users virtually overnight. As a result, most social media...

Read More

Why Should We Support Small Businesses?

Whether you're in full lockdown, stage 4 of reopening or back to business as usual, it is more important now than ever to support...

Read More

7 Tips to Optimize Your Facebook Business Page

When managing a Facebook business page, the first thing that comes to mind must be the followers and engagement. Engagement includes...

Read More

The Future of All Businesses

GenZ grew up reading and hearing about the environmental crisis which made them sustainable in their approach to consumer products...

Read More

How To Take The Best Food Photos For Instagram

Plenty of foodies who are successful on Instagram did not get a degree in photography and are using their phone's camera. So how are they..

Read More

How To: Researching for Your Client

Researching for your client may seem dauting at first but you can actually break it down into three main tasks. Read this "How To" for...

Read More

Keeping Up with BTS

First of all, to answer your questions, no; our initials don't stand for the international South Korean boy band, BTS. Instead, we are...

Read More

How To: Find Your Target Audience

No matter your business or brand, an important key to success is being able to find your target audience. Your audience will help you...

Read More

How To Use Memes and Why

Memes are ingrained in internet culture, combining humor and relatability to relate to the masses. Your business's social media page can...

Read More

How To: Creating Holiday Content

So you want to create fun, holiday content while also remaining on-brand? Here are a few holiday content ideas to get you started.

Read More

Social Media is Your Resume

Think of your social media as your resume and your customers as an interviewer. Your resume needs to engage, communicate with, and capture..

Read More

3 Ways to Increase Your SEO Through Instagram

SEO is a vital tool for any business or brand; here's why you should consider optimizing your SEO on all platforms.

Read More

IG Reels VS Tik Tok

As the popularity of video on social media continues to grow, it's important to note the ways in which you can utilize it.

Read More

Trend Tracker 2021: 5 Trends to Keep an Eye on in the New Year

Given that a majority of consumers stayed home this year, the digital media landscape changed dramatically in 2020. How will these...

Read More

Platform Pros and Cons for Your Business

The number of social media platforms grows exponentially each year. We've compiled a list of detailed pros and cons to help you discover...

Read More

Social Media Expectations Vs. Reality

Whenever you plan to start a new venture, your expectations can be sure to run wild. Once that venture is underway, however...

Read More

Understanding Keywords and SEO

Keywords are the driving force behind search engine results- consider this the next time you Google something. Knowing what your customers..

Read More

Marketing Utility: What is It and Why Do I Care?

Marketing utility is the value that your customers place on your product or service. There are five kinds of utility that can help your...

Read More

How Can Negative Reviews Benefit Your Brand?

A negative customer review can feel like the end of the world, especially for small businesses. As it turns out, however, reviews can actual

Read More

How to Share Your Brand Core Values on Social Media

Your brand's core values take a mission statement to the next level by communicating your brand's morals, personality, identity, and goals.

Read More

Does Your Brand Need a Social Media Crisis Strategy?

The past year of uncertainty has shown that people, and companies, need to be ready for anything that comes their way. In this case...

Read More

Why You Should Host an Online Auction

Auctions are a great way to raise money and publicity while engaging with potential customers and your local community...

Read More

Meet our team
today!

get your free consultation
blueticksocial logo