This just in: new social media trends for the new year! Ring in the new year by getting ahead of trends and establishing your brand on up-and-coming social media apps. Before we head into the eye of the storm and debunk all of the trends, let’s refresh on why your businesses should be on social media platforms.
The proper definition of social media is “a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration” (Lutkevich, 2021). With the help of social media, brands can expand on how they reach their clientele. Various tools are now available to help a business track or analyze its social media metrics which, in turn, can generate feedback on how to build customer relationships and loyalty moving forward.
Social media has grown beyond traditional apps like Instagram, Snapchat, Twitter, and Facebook. Let’s take a closer look at some of the apps and trends you might want to utilize for your company in 2023.
You read that right– Chatbots are making a comeback in 2023! Chatbots are already present on social media platforms, messaging apps, and even in the process of online shopping. Their familiar interface creates an efficient way for companies to communicate with their customers. Newer chatbots are expected to provide a more personal experience between a business and a customer. While the general public may not associate chatbots with what they know and understand to be social media, they fall under an app category that focuses on communication.
Ephemeral Content, content that disappears after a certain amount of time, will be “appearing” in 2023. It will aim to increase interactions among consumers and businesses, generate hype around product launches or events, and encourage engagement between consumers and brands. This type of content can already be seen through the Story feature on most platforms today!
Micro-Influencers are a great way to get your product seen on social media. These types of influencers are “smaller but [have] highly engaged followings,” making them the perfect way to market your business (An Ultimate Guide to Top Social Media Trends In 2023, 2022). Since their audience is so niche and engaged, this can help skyrocket the visibility of your products on social media.
Social Media Apps On the Rise in 2023:
This platform is quite similar to LinkedIn and is described as, “a professional social network that lets users share what they’re up to both personally and professionally and send collaboration requests to others,” (Oladipo, 2022). This app is a unique way to find people to collaborate with or test your products. Polywork creates a new way for brands to decide how to market their products by putting the networking back into social networking.
This app can be used to engage with customers, let them know they are doing an admirable job using a company’s product, and provide an avenue to order products or services. Applaudable will provide businesses with the chance to expose people to their products and also demonstrate that they care for their customers.
Pearpop might be the most useful app on this list for businesses. Its purpose is to “connect creators and brands looking to collaborate with them,” which is ideal for up-and-coming businesses (Oladipo, 2022)!
If you need help narrowing down which platforms your brand should be on or what trends to tackle, contact BlueTickSocial for your free consultation today!
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