With social media stars and influencers seemingly appearing overnight, the idea of "going viral" has both captivated and mystified the Internet. Now, billions of social media users are asking- How can I go viral too?
The idea of going viral is when a piece of content skyrockets in likes, views, and comments in a short amount of time. There is no way to guarantee that your content will go viral but prioritizing the algorithms of different platforms without sacrificing your audience's interests is a good place to start!
Instagram, Facebook, Twitter, and TikTok all have their own, very specific, algorithms, but, our Digital Marketing Manager, Lane Tower, has some advice on how to create content that can appeal to your audience before any algorithm intervention.
"Knowing where most trends begin is key to making relevant content," Tower shares. "For example, a trend on Tiktok will not hit Instagram until a few weeks later. This allows us to get ahead of the game and know when to post specific content on specific platforms."
If a trend has blown up on one platform, it's only a matter of time before it makes its way to another platform. By paying attention to trends, you can prioritize certain content and tailor it to be equally successful on other platforms.
Our Digital Marketing Strategist, Sasha Khatami, shares why "going viral" should not be your brand's main social media strategy.
"Being able to identify trends before they 'go viral' is a big part of social media strategies. However, your brand does not need to hop onto every trending sound out there," says Khatami. "If the overall theme of the trend does not fit your brand, it okay to sit that one out. You shouldn't be hopping onto trends that do not make sense for your brand, as this will end up hurting your brand in the long run."
At BlueTickSocial, we know that a solid content strategy includes more than just going viral - contact us today for your free consultation!
Photo by Tracy Le Blanc from Pexels: https://www.pexels.com/photo/person-holding-iphone-showing-social-networks-folder-607812/