Running a small business can lead to a big profit, especially if you know how to establish yourself on social media. While promoting yourself on all platforms is essential, the most vital app to push your presence on is TikTok. TikTok’s platform has proven to boost and enhance small businesses due to its array of users on the app. Let’s take a closer look at some statistics and facts about how you can promote and grow your small business on TikTok.
TikTok is known for its widespread content, some of which include influencers and small businesses. It has been shown that “84% of TikTok users say it’s a source for discovering or learning something new,” demonstrating how TikTok is the perfect place to begin promoting your company (Thomas, 2022)! By popping up on someone’s For You Page, they can discover your product and potentially buy it without even knowing they needed it. In fact, there’s even a hashtag that claims “#TikTokMadeMeBuyIt” with over 8.4 billion uses (Russell, 2022). Even if creating videos isn't your style, “TikTok users are 1.5x more likely to immediately buy something they discovered on the platform” (Thomas, 2022).
It’s no secret that the majority of young people spend a decent amount of time on TikTok. The videos posted on the platform are “the perfect mix of advertising and entertainment,” which means that people will pay attention to what’s in front of them on their screens (Russell, 2022). The For You Page is filled with everything the app has collected through its algorithm, leading “39% of TikTok users [to] say [that when brands] “lift spirits” [it] is a key factor when deciding to purchase a product” (Thomas, 2022). In fact, “TikTok provides small businesses with an opportunity to expand their reach and connect with an engaged audience” (Parham, n.d.). This sense of community allows for small businesses' videos and accounts to appear on the user's pages, and makes them feel like they’re being welcomed into the homes of the small business owners. This comforting feeling will then persuade them to buy your product, boosting your business!
Here are just a few ways you can promote your businesses on TikTok:
As stated above, it works extremely well when you show your business online as if you were showing it to a family friend. You can do this by showing your workspace or even through the popular “Day in my Life” videos! Doing these “behind the scenes” types of videos will welcome your audience onto your page and persuade them to purchase your product. This will show them that there is a person behind the business, not just someone who wants your money.
Attempt to incorporate trending sounds and pop culture references, you’ll be able to form an even deeper connection with your audience. By doing this, you’ll be able to prove that you’re the person behind the magic and that you enjoy poking fun at trends like the rest of the TikTok community.
This is the ultimate combination of the top two bullets. Using hashtags will allow you to get creative and pop up on more people’s feeds due to the TikTok algorithm. Finding two or three trending hashtags and using them in your post will secure you a spot on the For You Page. Incorporating your own hashtags will put a spin on things and allow people to see your creativity, as well as follow along if they so choose.
TikTok now has “paid and organic advertising options that allow you to increase brand visibility and grow your following on the app” (Parham, n.d.). By advertising your brand this way, it will immensely help since you’ll be able to have several options to choose from, some of which include “In-feed native ads, Brand takeovers, and Branded Lenses” (Parham, n.d.).
Supporting small businesses, however, is not only a trend on TikTok, but a great practice in your everyday life. This displays just how vital it is that your company is on this app. For more tips and tricks on how to market yourself or your buisness, set up your free consultation today!
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