The past year of uncertainty has shown that people, and companies, need to be ready for anything that comes their way. In this case, your brand might need to consider a social media crisis strategy.

Now, it is more important than ever to ensure that your company can adapt to changes as quickly as possible. Social media is a powerful tool, and how your brand responds to a crisis with social media can make or break your account  reputation.

The best way to respond to a crisis is before one even starts. Ensure that you can prevent issues before they arise by paying close attention to your customers on social media. If a problem occurs, make sure your posts address it; this is a much better alternative to simply continuing to post on social media as you typically would.

Taking accountability on your platforms not only expresses to consumers that your brand is entirely aware of the issue, but it also shows both loyal and potential customers that they can depend on your brand to do right by the consumer by keeping their best interests in mind.

In a crisis, your social media team should be prepared to work together to address the problem at hand and create solutions. In short, your company should have a pre-established social media crisis strategy.