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OUR Blog

How Social Advocacy Can Help Your Brand

Written by: Taylor Baker As a social media platform, your business assumes a social responsibility to keep up with social causes. Most customers appreciate a company that keeps up with social causes and promotes social advocacy. Through social media, you can show how your business can advocate for social justice. Advocating for social causes doesn’t

Why You Shouldn’t Buy Your Followers

Written by: Tori Jakpa Social media platforms play a huge role for most people in their daily lives. Most spend hours just scrolling through content; some spend time making content to put out there for their viewers, while others try to keep up with their favorite celebs, influencers, and many more. Since the use of

Are Paid Ads Really Worth It?

Written by: Tori Jakpa Any business wants more engagement and traffic on their platforms, and we know they will strive to put in any effort, even if it means breaking their bank to promote their business. When push comes to shove, most companies decide to put out an ad that most social media platforms offer

The Truth Behind Going Viral

Written by: Tori Jakpa Everyone wants to go viral, whether it’s for their business, for their gain, or just for fun. Most of the time, it happens by chance (like the feta pasta recipe that blew up around February on TikTok), while other times, strategies are applied for that content to go viral. Going viral

Clubhouse: Is it worth the “hype”?

Written by: Tori Jakpa The invite audio-only social media app was founded in March 2020 by Paul Davidson and Rogan Seth, going viral seemingly overnight during the pandemic. Many celebrities and other renowned people joined the app, such as Elon Musk, Mark Zuckerberg, Tiffany Haddish, Meek Mill, Tory Lanez, and many more. The app’s exclusivity

Keeping Up with BTS

Written by: Tori Jakpa First of all, to answer your question, no; our initials don’t stand for the international South Korean boy band, BTS. Instead, we are BlueTickSocial: a woman-led social media marketing agency aimed at helping brands augment their digital presence, find their brand voice, and be more influential in the online market. BTS

Diving Deep into the Giveaway Strategy

Written by: Tori Jakpa We’ve all heard about giveaways on social media apps, especially on Instagram, Facebook, and many other platforms usually hosted by influencers, the brand itself, or collaborations with other brands. But how did this trend of doing giveaways on social media platforms start? Is this giveaway strategy working for brands and influencers? 

The Benefits of Live Stories Across Social Media

Pioneered by Snapchat, the concept of a live story captivated social media users virtually overnight. As a result, most social media platforms, like Facebook, Instagram, YouTube, and Twitter, have added a live story function. Live stories have and continue to transform how brands connect with consumers and potential customers. This time-limited, ephemeral content is not

How To Use Memes and Why

Written by: Taylor Baker Memes are ingrained in internet culture, combining humor and relatability to relate to the masses. Your business’s social media page can utilize this by strategically posting its own meme variations to target its ideal buyers. When used correctly, memes can create engaging content that relates to your brand identity. Utilizing memes

Why We Should Support Small Businesses?

Whether you’re in full lockdown, stage 4 of reopening or back to business as usual, it is more important now than ever to support small businesses. Since March, many small businesses have taken a hit from the pandemic. Many have experienced a decrease in sales, layoffs or have even closed down. Fortunately, the DMV offers